My Beautiful City

admin — Thu, 22 Mar 2012 12:22:23 +0000

My Beautiful City

My Beautiful City is a Creative Agency working with brands to deliver physical brand activities. We specialise in brand strategies, product activation and creative concepts aligned with ad campaigns.

We produce and design Fashion Shows, Film Premieres, Press Events and End-to-End Film Creation.

We pride ourselves on our original ideas and our ability to push boundaries.

Björn Borg Battersea

admin — Wed, 21 Mar 2012 13:25:39 +0000

We teamed up with Swedish underwear brand Björn Borg to transform Battersea Power Station into a miniature version of Sweden as part of its presentation for London Fashion Week (inclusive with a pine forest, snow, hot tubs, and a Swedish sauna). As guests made their way outside they were faced with a fashion film directed by award-winning Paris Kain projected onto a wall of water over the River Thames.

The brand also presented it’s Autumn/Winter 2012 collection, along with entertainment from Swedish pop star Robyn in an exclusive performance with Coco Sumner.

Matthew Williamson AW12

admin — Tue, 20 Mar 2012 13:17:25 +0000

Walking into the Royal Opera House, Covent Garden, you can see why it was chosen as the perfect venue to showcase Matthew Williamson’s elegant and radiantly feminine designs. The grand space is effervescent with light and classically refined.

Celebrating his 15th anniversary in the world of fashion this year, it is only fitting that Matthew Williamson deserved the grandeur of an Operatic space to platform his irrefutable mastery.

My Beautiful City was proud to produce Matthew Williamson’s AW 12 collection at the Royal Opera House, Covent Garden. Happy Anniversary and here’s to many more successful years to come!

Vivienne Westood Red Label AW12

admin — Tue, 20 Mar 2012 12:58:35 +0000

When Dame Vivienne appeared from the backstage area to the sound of Motorhead’s ‘Ace of Spades’ for her finale, the applause in the room was deafening. Wearing a t-shirt she designed in support of the Environmental Justice Foundation and clutching a bouquet of blood-red roses, the whole room was enamoured with her. Dame Vivienne – our unconventional hero.

My Beautiful City is overjoyed to have produced such a memorable show in the breathtaking Goldsmiths Hall and honoured to work with such an icon of our times.

Martini Launch, Rome

admin — Tue, 20 Mar 2012 12:00:35 +0000

The iconic Spanish Steps in the heart of Rome played host to the launch of Martinis “Luck is an attitude” campaign.

MBC casts 100 dancers complete with red hair and dresses to perform a choreographed stunt with Les Childs, model David Gandy and internationally renowned 2manydjs.

Ralph Lauren Charity Art Auction

admin — Mon, 19 Mar 2012 20:00:13 +0000

Rock and Royalty united at this event held at the Phillips de Pury Gallery.

A constellation of fifty star-shaped artworks designed by up-and-coming street artists was displayed across the gallery to be auctioned off in aid of the Teenage Cancer Trust, after which Jonny Borrell entertained the streams of delighted guests.

Wallpaper* Moscow

admin — Sun, 18 Mar 2012 20:00:44 +0000

MBC produced an intimate Wallpaper* dinner in the magnificent Volkov-Yusupov Palace, Moscow, both sourcing the venue and creating a bespoke table arrangement.

Guests enjoyed a conceptual menu created by Danish chef and food artist, Bo Lindegaard.

Red Bull Music Academy

admin — Sun, 18 Mar 2012 10:00:14 +0000

MBC transformed the interior of this derelict pub, sourcing and building furniture, with a result so successful that Red Bull kept the design and furnishings for their head office.

MY BEAUTIFUL FASHION AW12

admin — Wed, 22 Feb 2012 10:17:33 +0000

This season our new MBF showspace located at the decadent Goldsmiths Hall showcased an array of designers including: Basso & Brooke, Clements Ribeiro, Francesca Marotta, Ashley Islam, House of Holland and Vivienne Westwood.

Roksanda AW12

admin — Tue, 21 Feb 2012 17:25:53 +0000

She executes the most beautiful and elegant collections that resonate refined luxurious dressing whilst being effortlessly wearable, what woman wouldn’t be an instant admirer?

Along with the Duchess of Cambridge and Michelle Obama, MBC are very excited about this dynamic designer who is making a tremendous mark on womenswear right now, we look forward to seeing what next season’s collection entails